I’m Nicholas Pelis, the owner of Spirited Away. After years leading brand building, innovation, and go‑to‑market strategy across the global spirits industry, I felt called to return to entrepreneurship and build something more intentional, community‑driven, and human.

Spirited Away is the first expression of that vision. I believe social beverages whether zero‑proof spirits, non‑alcoholic wines, functional drinks, or creative cocktails are becoming an essential pillar of modern drinking culture. What makes a drink meaningful isn’t the alcohol; it’s the moment, the ritual, and the people you share it with.

My goal is to evolve Spirited Away into New York City’s definitive destination for social beverages. A place that curates thoughtful, discovery‑driven drinks, educates guests on new rituals and ways to gather, and convenes community through tastings, workshops, and partnerships across the city.

I’m committed to honoring the foundation built by Spirited Away’s founders while expanding its role as a cultural storefront. A hub for presence, connection, and the new ritual of togetherness. Whether you’re sober, sober‑curious, wellness‑minded, or simply exploring new ways to drink differently, myself and my team are here to help you find something beautiful for your glass and meaningful for your moment.